You Can’t Add Hours to the Day—But You Can Make More of the Ones You Have
Your B2B wholesale business could be realizing massive time savings with a platform like ours at your side.
Think for a moment about the differences between the words productivity and efficiency.
Because there are differences. Quite a few of them. And as a lot of experts will tell you, learning them—and making a directed point to put productivity at the front of your organization’s mind—can ultimately help create a business that runs at its best.1
Key to this discussion is the notion of time. As Harvard Business Review puts it:
Productivity is about doing more with the same. Growth in labor productivity is measured by the change in output per labor hour over a defined period of time.2
For B2B wholesalers, this means any tool that lets you fine-tune your processes for more output—without significant change to the core ways you do business—is one worth consideration.
Keeping that in mind, let’s review a few areas where solutions like ours can create time (And money!) savings for B2B wholesale businesses like yours.
First on our list is a pain point we see many B2B businesses struggle with. A strong visual element is essential to growth as a B2B wholesaler in the digital era. Uploading attractive images and videos to every platform you sell, market, and communicate on is a bare-minimum essential for most of the sellers on our client roster.
If you’re asking yourself “Every platform?”—perhaps with a look of mild annoyance in your eyes—you understand the intrinsic headache. Between multiple digital storefronts, any digital marketplace accounts, your company’s website, individual product pages, digital catalogs, and other touchpoints, simply refreshing the look of a single product can take forever, if you want to be thorough and consistent with your brand’s visual presentation. And you 100 percent should want that.
Now multiply that by a few dozen, or hundred, or thousand product listings, and you start to see the bigger challenge.
How platforms like JuniperCommerce help: With JuniperData, getting product images on multiple pages feels like uploading to a single point… because that’s all you have to do. When you upload your product images to the tool, they automatically upload to all our platforms: your JuniperMarket marketplace, your JuniperWeb B2B wholesale website, and other areas of JuniperCommerce.
We don’t show you all those links to spam you—though we do hope you’ll schedule a demo!—but to show you how many platforms you can touch from one point with a viable, modern SaaS solution. That means you spend less time wrangling images across systems. And as our customers will tell you, that’s a massive time savings in and of itself.
This one goes hand-in-hand with item one, with a difference: Images are one type of data. Data in general means every other bit of information you upload and move around. This blog post is data. So are a spreadsheet, a zipped folder full of catalog images, a digital invoice… and every other digital document and file your business creates, stores, or transmits.
Personnel will also likely need to view/use those documents in different contexts. A sales rep reviewing a spreadsheet from the road, a manager creating a sales report in the office, and a creative designing a chart may all have very different uses for the same sales breakdown sheet. Moreover, they may need to open that document on different types of software and hardware... a rep opening a spreadsheet on their phone’s operating system vs. a manager opening the same document on a desktop application, for instance.
Because of this, B2B wholesalers can struggle to make sure all the correct information lands in all the correct places. Departments with otherwise great working relationships may inadvertently fail to share data that would be vital to each other’s success, an issue known more broadly as siloization. Employees may struggle to find information or documents based on where they’re working from and the device that happens to be available to them in the moment. That last point can be a real pain for remote sales reps, who rely on up-to-the-minute info and—especially in fields like B2B wholesale—need quick updates on things like pricing and inventory to close deals.
How platforms like JuniperCommerce help: SaaS tools give users a centralized place to create and consume important information. Whether you want to generate an up-to-the-minute sales report and push it to your entire team—including remote employees—or simply want to be sure all your personnel have access to the same info, our platform’s built to enable fast, accurate sharing of the information your company needs to thrive.
Looking back to point one for a second, B2B wholesalers with a current online selling presence will agree that product data—everything from pricing to descriptions to things as basic as the product names—can also be quite challenging to keep accurate across platforms.
As with product images, keeping an element of consistency is essential. And adding to the challenge, things like inaccurate pricing, product names, and descriptions may keep buyers from discovering or making educated decisions about your products on the page.
Then there’s the concern of making sure things are accurate everywhere. When wrangling multiple platforms, every new listing is another page to check over in-depth in case data is lost in transfer or otherwise inaccurate. It’s a small individual time cost that can add to big productivity losses across an organization: instead of focusing on tasks made for humans, they’re spending time putting the same information in different systems, over and over and over.
The realities of wholesale add an additional wrinkle to the challenge here as well. Because you might need to show one set of customers one price, one group a different price, and so on, managing prices at the individual-relationship level can be surprisingly complex on the technical end, a challenge that tends to grow when the platform you use isn’t made specifically for B2B wholesalers.
How platforms like JuniperCommerce help: Our B2B wholesale tools are specifically made for wholesalers. Our platform is industry-built, and—through JuniperData and other applications—designed to make critical data like pricing easy to manage, even when the rules get complex. Remember: Managing information from a central point is always easier than hopping between platforms.
Now let’s go back to a point we raised in item three. As we’ve noted before, industry-built software will always be better for B2B wholesalers than general-purpose alternatives.
The same points from the blog post definitely apply in terms of time saved. It’s fair to say most platforms come with a bit of a bias towards B2C retail-type sales; often, the only way for B2B wholesalers to get real wholesale functionality (such the relationship-based pricing we talked about earlier) is to adopt and heavily modify software that ultimately isn’t made for them.
This can result in a lot of problems, many of which come down to that need to configure. In terms of productivity and time, there are two major points here:
- Setup inefficiencies. To get a platform not made for wholesalers up and active for wholesale buyers, you have to modify it. To modify it, you need people skilled enough to make the changes and time to make sure everything works together. Producing a touchpoint worthy of your buyers’ time can take a lot of time because of this, even if you don’t realize it at the onset!
- Operational inefficiencies. Likewise, just keeping a highly modified platform going can be immensely frustrating and difficult for your business and its personnel. And all those modifications you make to get online can cause chaos when something breaks and your tech teams aren’t entirely sure where to begin fixing it.
How platforms like JuniperCommerce help: A viable SaaS platform can centralize the experience, put the important parts under your direct control, and handle the rest on the backend. With us, the biggest bit of data setup you do is initially entering your data (once) so it can populate across the system; likewise, if a problem or question comes up, you immediately know who to call for resolution.
Putting all the info we’ve provided together, you can say every B2B wholesale business out there has a similar high-level challenge: the need to get quick, accurate information to people everywhere within the organization, no matter where they happen to be physically working at the time.
Mobile salesforces and regional sellers have always been a significant part of the B2B wholesale industry, model, and business process. Intermittent market events, showrooms, and buyer boardrooms—and even less business-y places, such as coffee shops—are where we close our deals. If the tools sellers utilize don’t allow a high degree of visibility into up-to-the-minute business info, the business loses a lot of productivity at best.
And at worst, if a rep makes miscalculations based on inaccurate data, such as inventory availability or pricing, the sale might go poof altogether.
How platforms like JuniperCommerce help. One of the primary benefits we offer sellers is our ability to centralize data, and thus knowledge. That’s true for all the buyers we modernize and empower, no matter what their sales model, the products they use, or their ultimate goals with our platform. With our platform, your sales reps always have the latest info—because it’s the same data used on your websites, JuniperMarket marketplace, and most everywhere else you sell.
Schedule a demo and see!
Now that you’ve read what we do better, click the button below to schedule a JuniperCommerce demo and see for yourself what the platform can do to transform your business productivity. Do more in less time, empower your remote sales reps, and more—we do it all.